As BONIA approaches its half century milestone celebrating a world of elegance, timeless classics and romance, the new La Luna Monogram comes three decades after the first BONIA monogram was introduced.
The new La Luna monogram is inspired by the moon's changing phases, as well as the house's long history of intertwining heritage, artisanship and the contemporary movement in fashion. It also incorporates the Italian architecture experienced by the BONIA creative team during a heritage discovery tour retracing our Founder’s journey.
The fusion of these complementary elements create a link of cursive lines and intertwining B’s that form crescent shapes lying against each other - a symbol of BONIA’s recent rebranding journey. The harmonious infinity shape that results from it encapsulates the brand’s stories, its heritage roots of craftsmanship and its never-ending fighting spirit.
Lensed by French photographer Antoine Renault, the collection campaign vividly expresses the compelling journey the brand has taken over the years through the phases of the moon. Starring in the campaign are Malaysian artistes Scha Alyahya, Dini Schatzmann and Indonesian actress Caitlin Halderman. The campaign also features the collection’s signature looks, such as the limited-edition La Luna Sonia Bag and the Maris Crossbody Bag, with a range of men’s accessories and footwear.
The Autumn/Winter 2022 La Luna Collection is now available in stores and online. Shop the collection here.